"Think Small" for the Digital Era

In 1959 ad agency DDB created what is still considered to be one of the greatest print campaigns ever: Think Small. Today, Think Small should be an important reminder for digital marketers. In the digital world, they must think small, or, to be more precise, think niche (not as catchy, I know).

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1pWFNZd

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