Can FMCG and Retail Brands Learn from IT Companies and Their Social Media Strategies?

Often the retail or FMCG industries are seen as the pioneers of the marketing world. After all, it is generally accepted that the roots of direct marketing lie in the mail order and catalogue businesses of the early 80s, trying to find new, more effective ways of getting consumers to spend more of their disposable income on their products.

read more

from Social Media Today - The world's best thinkers on social media http://ift.tt/1m0Edp3

via IFTTT