5 Ways GE Put Human Experience at the Center of B2B Marketing

Over the course of the past few decades, B2B marketing has been perfecting the art of showcasing products or services. In the pre-Internet days, the focus was on the shiniest and brightest glossy brochure to make products or services look unbeatable.

read more

from Social Media Today - The world's best thinkers on social media http://ift.tt/UOVlmp

via IFTTT