Once upon a time, Facebook Exchange (or FBX) was considered to be a huge part of Facebook’s future advertising plans. However, nearly two years later FBX is stagnating due to limitations. Enter Website Custom Audiences. Where FBX is cookie based, WCA’s leverage the Facebook Remarketing Pixel to create audiences of users to target.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1x38Hcy
via IFTTT
from Social Media Today - The world's best thinkers on social media http://ift.tt/1x38Hcy
via IFTTT
Nessun commento:
Posta un commento