One of the benefits of being a professional copywriter is that I spend my day telling stories. Some stories capture attention in the first sentence: "It started with a sock monkey and half a rotisserie chicken." Others take a bit to get into, but have an immediate payoff: "He suggested the karaoke bar and I thought it was a good idea...until we pulled up to the club and the valet asked us if we had good car insurance. Turned out, he was a car thief."
from Social Media Today - The world's best thinkers on social media http://ift.tt/1kBvWY5
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1kBvWY5
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