Listening and learning the social behavior of your customers is always the first step. You can't just jump into the social space without a clear understanding of how your company fits in to the social landscape. Review the metrics, analyze the learnings and send them across the organization to justify the new social direction of the company.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1uVRUa3
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1uVRUa3
via IFTTT
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