No organization should undertake a rebranding effort without being fully prepared to commit to the process, particularly when it comes to all the digital Is and Ts that need to be dotted and crossed. Physical rebranding creates its own share of complexities, of course, but there’s a finiteness to physical property that digital property doesn’t seem to have.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1l07ik3
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1l07ik3
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