I actually read all 91 pages and found it a perfect summation of why so many traditional media organizations of all kinds — magazines, newspapers, PR firms, ad agencies — fail when it comes to re-inventing themselves for a time when readers control when, where and on what devices they access and filter content.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1upVzNc
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1upVzNc
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