Social Media and Lead Generation: Tracking Nearly 500,000 Leads

Social media isn’t typically thought as a lead generation channel, but it can have a big impact on any business and shouldn’t be ignored. Adopt a pipeline marketing mindset. Forget lead generation goals and focus on revenue. Optimize your campaigns by what converts the best and ultimately is the most profitable or at least provides the highest return on ad spend.

read more

from Social Media Today - The world's best thinkers on social media http://ift.tt/1vyfEBA

via IFTTT