The Big Brand Theory: Hyundai, Soccer, and Zombies

Jon Budd, Senior Group Manager of New Media at Hyundai Motor America says that he loves working for the brand. "We're a challenger brand," he says. "So we're able to 'punch above our weight a bit' and in doing so have to be a little daring and risk-taking and not do that traditional mainstream marketing."

read more

from Social Media Today - The world's best thinkers on social media http://ift.tt/1pZU74F

via IFTTT