The Marketer's Guide to the 2014 World Cup

Approximately 2.3 billion users engaged in real-time with the 2010 World Cup; it’s been predicted that that figure will rise to 3 billion this summer. With that in mind, here’s how marketers can prepare for real-time responses on social media.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1kmjZoS

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