There's No Magic Pill for Social Media Success

If you build it, they probably won’t come. But if you take the time to understand and learn your online audience, you’ll gather powerful insights that will help propel your brand to higher levels of ongoing success. Social media, like everything, takes time and effort in order to see best results - and while automation is great, there are some things that can't be automated.

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from Social Media Today - The world's best thinkers on social media http://ift.tt/1ndDDQ2

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