In the advertising business data is typically something we measure to determine the success or effectiveness of our efforts. How many people did we reach? How many page views did we generate? How many likes does our Facebook page have?
from Social Media Today - The world's best thinkers on social media http://ift.tt/1oLXPhF
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1oLXPhF
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