Real-time is perhaps the number one most currently discussed approach to marketing. From big brand wins by everyone from [the now household example] Oreo and Arbys to RadioShack and Chobani, the excitement has reached a crescendo point, and the potential of marketing in the moment has moved from fascination to fact.
from Social Media Today - The world's best thinkers on social media http://ift.tt/1o4ymAS
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from Social Media Today - The world's best thinkers on social media http://ift.tt/1o4ymAS
via IFTTT
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