Influencer marketing is extremely difficult to get right. The very nature of influencers means they have some form of influence with your brand’s target customers. It also means they are hard to reach and even harder to influence. Reaching effective influencers is a tough battle even for brands with large marketing teams and plenty of resources.
from Social Media Today - The world's best thinkers on social media http://ift.tt/TyhDIh
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from Social Media Today - The world's best thinkers on social media http://ift.tt/TyhDIh
via IFTTT
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